CALVIN KLEIN X COACHELLA

APRIL 2019

On April 18, ASW had the pleasure of inviting five influencers from Chile, Ecuador, Panama and Colombia to the Coachella Valley Music and Arts festival in California to live the CALVIN KLEINXCOACHELLA experience.

This year CALVIN KLEIN created a surreal representation of the house shown in the Spring 2019 campaign, starring Shawn Mendes, Noah Centineo, Kendall Jenner and A$AP Rocky. It presented a journey through a series of rooms in which the influencers were able to participate in a multisensory experience and had the opportunity to personalize the brand's shirts with their initials.

Generating more than 281K interactions in social networks, the strategy implemented by ADF in the festival created great conversation in the digital platforms in the region and we obtained presence in the Instagram of CK Global.