CALVIN KLEIN CELEBRATES THE OPENING OF THE CALVIN KLEIN LIFESTYLE STORE
IN RIOCENTRO SHOPPING, QUITO, ECUADOR
SEPTEMBER 2022
CALVIN KLEIN held an event to celebrate the opening of the new CALVIN KLEIN LIFESTYLE store in Riocentro Shopping in Quito, Ecuador on Thursday, September 15, 2022.
More than 100 guests attended the event, including local media, VIP clients and renowned influencers such as Virginia Limongi, Jota Arias, Roberto Ayala, Sara Granja, Fernanda Cobo and Richard Salazar, who wore CALVIN KLEIN pieces for the occasion. The event space was extended to the area outside the new store, where attendees were greeted with stunning visuals showcasing the brand's Fall22 campaign. Starring the campaign are actress and director Chloë Sevigny, singer-songwriter and actor Dominic Fike, global artist and performer JENNIE, actress, performer and singer-songwriter Michaela Jaé Rodriguez, actress and activist Susan Sarandon and actor and producer Yahya Abdul-Mateen II alongside models Akon Changkou, Efron Danzig, Fran Summers, Kade Holt, Lila Moss, Precious Lee and Rianne Van Rompaey .
The atmosphere of the event was guided by a live music set by DJ Felipe Argüello, while food and drinks were enjoyed. The guests lived the My Calvins Moment experience, in which they had the opportunity to be photographed by Naitsabes, a renowned photographer based in Ecuador and directed by Saúl Endara Chiriboga to capture the true confidence of each talent in the modern, minimalist and sensual style of Calvin Klein.
The CALVIN KLEIN LIFESTYLE store of 230 square meters, opened its doors on the ground floor of the prestigious Riocentro Shopping. The store offers the lines CALVIN KLEIN SPORTSWEAR, CALVIN KLEIN JEANS, CALVIN KLEIN UNDERWEAR, CALVIN KLEIN ACCESSORIES AND FOOTWEAR for men and women, and will soon offer CALVIN KLEIN KIDS . The design of the store communicates the minimalist and modern aesthetic of the brand with materials rooted in concrete, wood and stainless steel, complemented by images and videos of the brand's latest campaign.
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