TOMMY HILFIGER CELEBRATES THE OPENING OF ITS NEW STORE IN THE T ZONE OF BOGOTÁ, COLOMBIA

OCTOBER 2022

On October 20, 2022, Tommy Hilfiger celebrated the official opening of its new store in Bogota's Zona T with an opening event inspired by Andy Warhol's famous New York studio, 'Tommy Factory' reimagines a creative epicenter that celebrates pop culture, fusing fashion, art, music and live entertainment. The list of 86 guests in attendance stood out for great celebrities, influencers, stylists, artists, musicians and Colombian personalities. Some of the most recognized attendees were: Carlos Torres, Laura Tobón, Amelia and Elisa Ochoa (Sisterly Style), Juan Felipe Samper, Nina Rodríguez, Vanessa Domínguez, Mabel Moreno, Juan Alfonso Baptista and Julio Correal. We also have the assistance of local and regional media such as: Vogue Mexico and Latin America, Caracol, Rolling Stone, Fuchsia, Portafolio, El Espectador, Revista Vea, among other media and radio and television channels.

The atmosphere of the event was highly energetic: live music by DJ Juan Por Dios and drums by Alejandro Pacheco, live painting to the rhythm of the music by the artist Juan Andrés Posada, digital and Polaroid photography by Alejandra Quintero and temporary tattoos of the new TH Monogram.

The 234-square-meter Tommy Hilfiger store in Bogotá´s Zona T was designed under the brand's new global concept that fuses Tommy Hilfiger's DNA and legacy with clean, modern finishes and a bright, airy aesthetic. We developed a specially designed façade with glass windows with vertical fins in corporate colors creating natural segments and polished stainless steel elements. The interior decoration gives it this new TH twist with cleaner, lighter lines. This concept seeks a higher and more sophisticated atmosphere, inspired by the new concepts developed in Paris and Berlin. Based on illuminated wall panels of high gloss white wood, metal, oak, red and blue accent lacquered woods, fabrics and glass. The intention is to handle more transparent accessories and at the same time allow a balance between lifestyle and the impacts of the items, keeping our current customer seeing the brand in a fresh and exciting way. Product line of women's and men's clothing, accessories and footwear from Tommy Hilfiger and Tommy Jeans. Tommy Hilfiger's newest collection, Fall22, featuring the brand's new TH Monogram.