TOMMY HILFIGER CELEBRATES THE OPENING OF A NEW STORE IN TOWN CENTER, COSTA DEL ESTE, PANAMA

DECEMBER 2022

Tommy Hilfiger announces the opening of the new TOMMY HILFIGER store located on the 2nd floor of the Bamboo Tower in Town Center, Costa del Este, Panama.

At the store's official opening on December 13, the store was transformed into Tommy Factory, a creative space inspired by Andy Warhol's famous studio in New York and the theme of the brand's global Fall '22 campaign. Upon entering the store, guests were greeted by live music and art, as well as an art studio-inspired space for digital and Polaroid photography opportunities.

During the event, activations celebrated Tommy Factory's creative and innovative spirit. Attendees enjoyed live music by DJ Funky Josh and drummer Maleh Branca while discovering a molecular mixology experience by Spheres. Panamanian visual artist Luzroja presented her paintings inspired by the TOMMY HILFIGER flag in the store's art studio space, and created mixed-media pieces that guests received at the end of the event. Renowned graffiti artist Insano created a live piece inspired by the brand, bringing the space to even more life.

Renowned Panamanian influencers Carina Altamirano, Stefanie de Roux, Isabella Eisenmann, María Teresa de León and Ricardo Guillén wore looks from the brand's Fall '22 collection, showing the new TH Monogram, the centerpiece of the collection.

Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, #TommyPanama and @TommyHilfiger.

Town Center, Costa del Este,

Piso 2, Torre Bambú,

Avenida Paseo del Mar

Ciudad de Panamá, Panamá