TOMMY HILFIGER RETURNS TO THE CITY OF NEW YORK WITH THE RUNWAY SHOW TOMMYNOW “SEE IT NOW, BUY IT NOW” AND THE PREMIERE OF THE COLLABORATION TOMMYXZENDAYA FALL 2019

SEPTEMBER 2019

The latest Tommy Hilfiger runway show, TOMMYNOW starring the TommyXZendaya collection, took place last Sunday, September 8 at 8:30 p.m. EST at the Apollo Theater in Harlem.

ASW group had the pleasure of flying to this event two of the most important media outlets in the region: Marie Claire magazine from Argentina and ISSUE magazine from Chile. Also, we hosted three of the most important women influencers in Latin America: Kel Calderón (Chile), Stefania Roitman (Argentina) and Katy Esquivel (Peru).

After five seasons on a world tour, the experiential runway event returned to New York Fashion Week to present the TommyXZendaya Fall 2019 collection, designed between Tommy Hilfiger and the American actress, Zendaya.

The collaborative collection redefines clothing to empower itself with pieces of clothing that celebrate Zendaya's bold and empowered style, infused with the modern twist of Tommy Hilfiger.

The event, built on the success of Tommy Hilfiger's “See it Now, Buy It Now” flagship format, and the runway looks, were immediately accessible through an ecosystem of shopping channels in more than 70 countries.