CALVIN KLEIN, INC. ANNOUNCES CALVIN KLEIN PERFORMANCE FALL 2019 GLOBAL ADVERTISING CAMPAIGN: I CHALLENGE YOU IN #MYCALVINS

SEPTEMBER 2019

Challenge yourself. Beat your personal best. The Fall 2019 CALVIN KLEIN PERFORMANCE campaign, I CHALLENGE YOU IN #MYCALVINS, dares you to get out there and show off how you get #STRONGINMYCALVINS.

In a campaign fronted by supermodel Bella Hadid and actor Mitchell Slaggert, photographer and director Charlotte Wales captures the inspirational and playful side of performance; a celebration of movement and the idea that sensuality doesn’t stop when you break a sweat. In an upbeat campaign video, Bella and Mitchell along with Alanna Arrington, Abby Champion, Victorien Blagonja, Ashley Fox, and Alexis Chaparro show us that whether you’re at the gym, pole dancing or taking boxing classes, being active should be fun and liberating – it is all about what inspires you to push your boundaries.

The Fall 2019 CALVIN KLEIN PERFORMANCE collection includes new and updated silhouettes that feature innovative and modern designs, perfect for your workout and your weekend. Activewear gets a boost this season with bold laser-cut accents and new outerwear styles for layering, including a waterproof jacket with a built-in backpack. For her, the latest Seamless sleek and sculpting styles are constructed with minimal seams for enhanced comfort and precision in fit, while wicking benefits pull moisture away from skin. For him, Active Icon revisits the iconic logo waistband for staple silhouettes with high-tech and high style.