Panama City, Panama (November 2019) - ASW Group participated with Austral Education Group for the first time to receive a group of university students from Bowling Green State University in the office, where a dynamic of visits and conversations was squared; where both parties' views on the perception of the TOMMY HILFIGER and CALVIN KLEIN brands were exchanged, with the management we have in our markets, strategies and alignment with technology, current situations in a mutual benefit of feedback
For this Wednesday, November 27, a visit to the stores in MULTIPLAZA was first organized seeing the experience at the points of sale, then they visited the SHOWROOM of TOMMY HILFIGER where Debbie González gave them a demonstration of the Digital Theater and showed them about the categories of products, then go to the SHOWROOM of CALVIN KLEIN where Isabella Vigiano showed them about the lines in general.
In the office they made a presentation about Marketing, with their strategies, the same about Visual Merchandising of both brands between Karel Miranda and Thanaci Cho, to then see a presentation on E-COMMERCE with Julio Arrocha and Rafael Attie; closing with a round table about everything lived together with Maria Tom.
The experience lived was incredible and a survey was made about the perception before - after where they were impressed with everything that is done in ASW Group and the professionalism in the management of both brands.