Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], celebrated the launch of the Fall 2019 TommyXMercedes-Benz capsule collection in Bogotá, Colombia with a dedicated event inspired by the brand’s strategic partnership with Mercedes-AMG Petronas Motorsport. Over 60 guests attended the celebration, including consumers, press, VIP’s, prominent members of the business community and influencers including the well know actor, Sebastian Carvajal. Guests could browse and shop the collection, compete for unique prizes at the car racing simulator and participate in cocktail-making lessons and tasting. The event was hosted at the TOMMY HILFIGER store at the Parque la Colina Shopping Centre on November 6, 2019.
The Fall 2019 men’s TommyXMercedes-Benz capsule collection is the second collaboration between Tommy Hilfiger and Mercedes-AMG Petronas Motorsport and celebrates their shared values of quality craftsmanship, durable designs and innovation. It features timeless styles including the chino, car coat and café racer jacket which are elevated with functional elements, such as climate-control finishes, and a black color palette enhanced with hints of red, white and blue. Tommy Hilfiger’s signature stripe is reinvented with a minimalist approach and placed on hems and cuffs, while blue pop TriStar linings add an unexpected twist to classic outerwear. The collection is clean and sophisticated for the modern Tommy Man.
Since the 2018 season, TOMMY HILFIGER is the Official Apparel Partner of Mercedes-AMG Petronas Motorsport, building on the sport sponsorship heritage that Tommy Hilfiger has embraced since first founding his brand. The partnership with the world’s top Formula One™ team and leading automobile innovator underscores Tommy Hilfiger’s vision to continuously elevate and expand the brand in key markets for a new generation of TOMMY HILFIGER consumers. The collection is available online at tommy.com, at select TOMMY HILFIGER stores worldwide, wholesale partners, social media and select Mercedes-Benz dealerships.