TOMMY HILFIGER INTRODUCES DIGITAL SHOWROOMS

NOVEMBER 2019

TOMMY HILFIGER embarked on an adventure that has brought a new narrative to the fashion industry: the Digital Showroom. It consists of an online tool that allows you to see the complete product offer in a consolidated manner. Its launch was in Amsterdam in 2015 and by October 2019 it is incorporated into the corporate headquarters ASW Group in Panama.

In addition to allowing consistency in the presentation of the brand worldwide and significantly improving the purchase process for any type of customer, this technology also contributes to the commitment of corporate responsibility by contributing to the reduction of samples and eliminating physical shipments of themselves; all this that translates into a philosophy of change towards a cleaner world. Currently in Panama, ASW Group has a digital theater and 3 work stations.