TOMMY HILFIGER LAUNCHES E-COMMERCE PLATFORM IN COLOMBIA

SEPTEMBER 2020

BOGOTA, COLOMBIA (SEPTEMBER 2020) – Tommy Hilfiger announces the launch of co.tommy.com, the first online flagship for TOMMY HILFIGER in Colombia. The e-commerce platform follows Tommy Hilfiger’s strategy to drive digitization across the business and build its online community by reaching the next generation of consumers. The new co.tommy.com will launch on September 1st, 2020 and is operated by American Sportswear Group, the licensee of the brand in Colombia.

The introduction of e-commerce in Colombia builds on Tommy Hilfiger’s continued commitment to invest and expand its presence in the region, which also includes sites in Mexico, Brazil, Chile, Peru, Argentina and coming soon Panama. The site will offer online package tracking, a dedicated customer service via email and an introductory offer of free shipping on orders above COP $249,000 to the largest cities in the country.

Through the new co.tommy.com flagship, consumers will have access to a wide selection of TOMMY HILFIGER labels including the Spring 2020 TOMMY HILFIGER menswear and womenswear collections. The new e-commerce site will also offer the Spring 20 TOMMY JEANS collection.