TOMMY HILFIGER LAUNCHES E-COMMERCE PLATFORM IN PANAMA

OCTOBER 2020

PANAMA CITY, PANAMA (OCTOBER 2020) – Tommy Hilfiger announces the launch of pa.tommy.com, the first online flagship for TOMMY HILFIGER in Panama. The e-commerce platform follows Tommy Hilfiger’s strategy to drive digitization across the business and build its online community by reaching the next generation of consumers. The new pa.tommy.com launched on October 1st, 2020 and is operated by American Sportswear Group, the licensee of the brand in Panama.

The introduction of e-commerce in Panama builds on Tommy Hilfiger’s continued commitment to invest and expand its presence in the region, which also includes sites in Mexico, Brazil, Chile, Peru, Argentina and Colombia. The site will offer online package tracking, a dedicated customer service via email and an introductory offer of free shipping. The new platform also builds on the Tommy Hilfiger global omnichannel retail strategy by enabling the consumer to return or exchange purchases made online in TOMMY HILFIGER stores for free.

Through the new pa.tommy.com flagship, consumers will have access to a wide selection of TOMMY HILFIGER labels including the Pre-Spring and Spring 2020 TOMMY HILFIGER menswear and womenswear collections, TOMMY JEANS and TOMMY KIDS.