ASW GROUP PRESENTS THE MARKET LAUNCH OF THE SPRING 2022 COLLECTIONS OF TOMMY HILFIGER AND CALVIN KLEIN
JULY 2021
On July 7, 2021, ASW Group presented virtually in a new format, the launch of the Spring 2022 collections of Tommy Hilfiger and Calvin Klein to its collaborators, business partners and franchisees across Latin America.
Over the past year, ASW, Calvin Klein and Tommy Hilfiger have conducted extensive research to develop a clear understanding of the consumer's lifestyle and to learn in depth about their behaviors, interests and most importantly: what they expect from a brand. Now, this knowledge has allowed them to maintain a consumer-led vision of the business future while creating and building innovative product based on real data.
Calvin Klein and Tommy Hilfiger continue to grow strongly as global leading brands. For Spring 2022, both brands present very special collections, characterized by enthusiasm and inspiration. Sustainability, diversity and inclusion continue to be the emphasis core values of the two brands.
ASW remains focused on technology innovation projects, global and regional alignment, keeping the end consumer in mind and driving each division to continued success.